Social Media for Business
Who is this course for?
This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool.
What does this course cover?
The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.
The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.
Course Modules
Introduction
What is Social Media?
Introduction to POST Methodology
Websites and Microsites
Facebook
LinkedIn
Twitter
Blogging
Video
Bringing it all Together
Is Social Media Worth It?
Course Benefits
This course will enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.
Course Progression
Beyond this course you may like to consider our eCourses such as SEO for business & Twitter & GDPR
Recommended System Requirements
• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)